ࡱ> lnk9 Rr.bjbj2Ll,,,,FFF8~$Ld"   OF1HHHccccccc$ze gVciIE^OFIIc[,,  )Bd[[[I0,^  c[Ic[[ `3bNb  ZF5YKbb4Xd0dSb,gZgb[,,,, {tf[xvzel Yef['Y~ Management Research Methodology {tf[xvzelf[ 2008t^3g qQ4{18z ^cNN| fcNNn ,{1z0{tf[xvzel[ Management Research Methodology: An Overview ,{10NHN/f{tf[xvzel ,{20{tf[xvzelvSO|TQ[ ,{30wQSOxvzǏ z-Nvxvzel ,{40{tf[xvzelvvvTNR ,{50{tf[xvzelvxvzNf[`N ,{N{06R[xvzR Research Design and Planning fnxxvz0vh0_0el ĉRxvzDn0agN0Ǐ z [teSOxvz;mRTǏ zZPQyf[RT[cbZP}Yxvz v^6RQR[SLvxvzeHh0 ,{2z0vcQProblems and Issues Arousing in Management Practice and Theory ,{10yf[vyr_ ,{20xvzvegn ,{30(u0BlT?ag ,{40vlmT[{ ,{50xvzvhTgxvz~g ,{3z0xvzvLu[ Problems Refining and Definition in Management Research ,{10vRekx ,{20xvz[aTRgUSMO ,{30xvzQ[0VNLu ,{40SϑvKmϑNRg ,{50cQxvzGP Developing and Formulating Hypothesis ,{60b7helNb7heHh ,{4z0xvzĉR Research Preparation, Resource and its Planning ,{10xvzQ[0ĉ!jNel ,{20xvzagN ,{30xvzW@x ,{40xvzDn ,{50xvzR #,{5z0xvzeHh Research Proposal Design ,{10xvzeHhv'`(Tyrp ,{20xvzeHhv{|W ,{30xvzeHhv~gS ,{40xvzeHhvlaNy ,{50xvzeHhvċ0OhQ ,{N{06eƖxvzDe Data Collecting and Preparation cnx[}YvxvzR0xvz`T[eeHh Џ(unx[}Yvek0KbkTel 6eƖ08h[0tetxvzDe0 ,{6z0e.sl Literature Collection ,{10e.sv{|W ,{206eƖe.svel ,{30NKbDeTN!ke.s ,{40NKbpenc'`(N6eƖ ,{50yrke.sv6eƖ ,{60e.sDevu+RN{t ,{7z0‰[l Observation / Observational Study ,{10‰[lvyrp ,{20‰[vy{|Tel ,{30yrk‰[ ,{40‰[RvW{Q ,{50‰[DevS`'` ,{8z0l Interview / Interviewing Study ,{10lvyrp ,{20lvy{|Tel ,{30yrk ,{40Dev gHe'` ,{9z0wSl Questionnaire Survey / Questionnaire, Scale and Survey ,{10wSlvyrp ,{20wSv{|WT~g ,{30wS6RvǏ zTel ,{40wSgv~~N[e ,{50{tKmϑNKm ,{60wSvO^THe^ ,{10z0[xvz Experimental Study ,{10[xvzvyrp ,{20[xvzv{|W ,{30[TSϑc6R ,{40[xvzvQHe^TYHe^ ,{11z0HhOxvz Case Study ,{10HhOxvzvyrpTy{| ,{20HhOxvzvǏ zTel ,{30HhOxvzDev[gT8h[ ,{40HhOxvzvO^THe^ ,{ N{0RgxvzDe Data Analyzing and Interpretation [6eƖ08h[0tet}YvDeۏLRg (u gHeelNNhT c:yvyf[[(0 ,{12z0GPh0Hypothesis Testing ,{1 DeRgNGPh ,{2 GPhvǏ z ,{3 GPhvel ,{13z0e.sRg Literature Analysis ,{10e.sDevpS ,{20e.sDev_8O ,{30Q[Rg ,{40|~'`e.sDeNCQRg ,{50e.sRgvORT N ,{14z0~Rg Statistical Analysis ,{10~RgvyrpTel ,{20c~ ,{3 ce~ ,{40$NSϑRg ,{50YSϑRg ,{60!jWRg ,{15z0tRg Theoretical Analysis ,{10tRgvyrpT\O(u ,{20tRgǏ z ,{30tRgel ,{40tRgRvhsTW{Q ,{16z0[V{xvzN~xvz Countermeasures Study and Experiences Study in Management Research ,{10[V{xvzN~xvzvaIN ,{20[V{xvzel ,{30~xvzel ,{40[V{xvzN~xvzvORT N ,{V{0bJTxvz~g Reporting or Presenting Results and Findings NfNbbJTxvz-NvSs0~gT\X[(Wv v^NNNAmTSh [sxvzvNy, 2007 367u ; 24cm >`R{txvzel:gh]NQHr>y 2006t^9g,{1Hr 264pp. ckoW{txvzel Tg'Yf[xvzuzyYePg  Tg'Yf[QHr>y 2004t^ upe476 Ng`VyW{txvzel,{2Hr xvzuYef[(ufN Yexvzu]\ORlQ[cP [N'Yf[QHr>y 2004t^ upe345 []$\s" [aS^t[Uma Sekaran W ]yS~g0g[NыONxvzel]FU{tOyYePgыN.{tf[|R SNnNS'Yf[QHr>y 2005t^1g,{1Hr upe334 []OW" D )R(Paul D Leedy) sY" W)Re" eYYW_(Jeanne Ellis Ormrod)W[(uxvzelRN(Practical Research: Plannign and Design),{7Hr ]FU{t~xQыN {tNN(uYePg|R nNS'Yf[QHr>y 2005t^7g,{1Hr upe347 []U~_" R" ^s(Donald R. Cooper) ^hb" S" #k_R(Pamela S. Schindler)WBusiness Research Methods (FUNxvzel)(8e)McGraw-Hill0-NVNl'Yf[QHr>y 2003t^9g e,{8Hr []lKQ" Qh_eI{W hgSfq;NыxvzelYe z{tf[NNf[u(ufN -NVFURQHr>y 2004t^ e;N>yOxvzelYe zؚI{f[!hYePg SN'Yf[QHr>y 1997t^2g,{1Hr upe812 e;N>yOgStNelhQVؚI{Yef[ՋYePg ؚI{YeQHr>y 1990t^7g,{1Hr upe453 Θ{)YW>yOf[xvzel21N~>yOf[|RYePg -NVNl'Yf[QHr>y 2001t^3g,{1Hr upe382 NSvQNTy gsQON0FUN0>yO0^:W0m90_t06qyf[vxvzelTelvfNM|0 N ezTf[MOe0SblQ_Shv *glQ_ShvONAme0Q~ez NSf[X0UxXf[MOe ZSXf[MOeI{ N0S nS N penc^SQ~ 10http//lib.gzu.edu.cn5]'Yf[VfN yr+R/feSOW[penc^  HYPERLINK "http://lib.gzu.edu.cn/News.asp?id=40" \o "CNKIhQepenc^ mRe2005-5-20 0:32:29" \t "_blank"  CNKIhQepenc^ ( gg RhQe UxZSXe b RhQe OeI{)  HYPERLINK "http://lib.gzu.edu.cn/News.asp?id=42" \o "~nf-Neybg RhQe mRe2005-7-15 9:51:13" \t "_blank"  ~nf-Neybg RhQe   HYPERLINK "http://lib.gzu.edu.cn/News.asp?id=41" \o "Nepenc^ mRe2005-7-14 23:32:22" \t "_blank"  Nepenc^   HYPERLINK "http://lib.gzu.edu.cn/News.asp?id=44" \o "N'Yb R YpSDehQepenc^ mRe2005-7-15 9:56:42" \t "_blank"  N'Yb R YpSDehQepenc^   HYPERLINK "http://lib.gzu.edu.cn/News.asp?id=36" \o "-NVONNNTpenc^ mRe2005-5-19 19:37:56" \t "_blank"  -NVONNNTpenc^  http//www.ssreader.comfVfN  HYPERLINK "http://cnlib.lib.tsinghua.edu.cn" \o "-NVؚI{YeEVQ ((u7b Txnebook [xxnebook)" \t "_blank" -NVؚI{YeEVQ ((u7b Txnebook [xxnebook)  HYPERLINK "http://search.epnet.com/" \t "_blank" EBSCOhQepenc^  HYPERLINK "http://elsevier.lib.tsinghua.edu.cn/" \o "Elsevier SDOSpenc^" \t "_blank" Elsevier SDOSpenc^  HYPERLINK "http://www.goldennews.com.cn/" \o "ёbtQVhQet^t^((u7b T gzdxtsg [xgzdxtsg)" \t "_blank" ёbtQVhQet^t^((u7b T gzdxtsg [xgzdxtsg)  HYPERLINK "http://edu1.macrochina.com.cn" \o "-NV[‰~Nmpenc^ ((u7b Tgzdx [xgzdx)" \t "_blank" -NV[‰~Nmpenc^ ((u7b Tgzdx [xgzdx)  HYPERLINK "http://www.wanfangdata.com.cn/" \o "NepencDn|~" \t "_blank" NepencDn|~  HYPERLINK "http://www.drcnet.com.cn/" \o "VxQhQepenc^ ((u7b Tgzulib [xgzulib)" \t "_blank" VxQhQepenc^ ((u7b Tgzulib [xgzulib)  HYPERLINK "http://www.cnnewspaper.com/" \o "-NV"~b Rpenc^" \t "_blank" -NV"~b Rpenc^ 20N,Q NDe N !hVfNfNM|Sg R  N VfN^:W-pN D2 {tf[xvzel {zSO|~gV  PAGE  PAGE 5 [(chp1)  {tf[xvzel {zSO|~gV O~xvz_ xvzDnĉR el+ _ ^(u+ h bJTxvz~g RgxvzDe 6eƖxvzDe 6R[xvzR dQf[/ge(chp18) ~xvz(chp16) [V{xvz(chp16) tRg(chp15) ~Rg(chp14) e.sRg(chp13) HhOxvz(chp11) xvzvLu[cpyf[(chp3) dQxvzbJT(chp17) hGP(chp12) [xvz(chp10) wSl(chp9) l(chp8) ‰[l(chp7) e.sl(chp6) dQxvzeHh(chp5) xvzĉR(chp4) b7heHh(chp3) cQxvzGP(chp3) vcQ[~bxvz(chp2) ,gz~_gT\ON!k8h ,gz~_gT\ON!k8h ($@N8   \ B z D pH` HVP`FH\DdBX$.256CJ\]o(56\]o(5CJ\aJo(jCJUmHnHu 5H*\o( jU5CJaJo( 5\o(o( 5CJ$\o(Br(Fj$BZrNf 8 d dWD`$a$*+\+p.  \ z B ( D \ z  * D d dWD` pH`x B`Hfd dWD`8VPn`F dWD` dWD`d">\DTd^>:L~BWD` & Fd dWD`.>$F%%&'(&)*****"+&+(+*+<+>+@+&`#$dh iVDWDd^i` iVDWDd^i`iVD^iWD`24  H L N !!2!4!:!$@$%%B%D%F%H%%%%%%%p&r&&&&&R'T'''''H(J(~(((())")$)&)()))*********CJo(56\]o(jCJUo(CJo(56CJ\]o(j56CJU\]o(Q****"+$+*+,+8+:+<+@+B+N+P+R+T+V+\+n+p++++++++++++++++,,,,0,2,:,H,J,L,T,b,d,f,n,|,~,,,,,,,,,,,,,,,-- -.-0-2-:-H-J-@o(CJo(aJo( 5CJ\o(0JmHnHu0J j0JUjCJUmHnHuCJo(5\ 5\o(o(K@+V+X+Z+\+n+p+++++++++++++++++d8$d8a$$ 9r d8&dG$Pa$VD^$a$&`#$+,,,,0,2,J,L,d,f,~,,,,,,,,,,--0-2-J-L-`-b-$a$J-L-`-b-v-x-----------..8.:.R.T.l.p.r.o(b-v-x-----------..8.:.R.T.l.n.p.r.d$a$0182P. A!"#$%S  iF@F cke $1$a$$CJKHPJ_HaJmH nHsH tH>> h 1$$$@&a$5CJKH,\aJ,HH h 2$$$dh@&a$5CJOJQJ\aJ 66 h 3$$d,@& 5\aJF@F h 6$$dhxx@&5CJOJQJ\A@ ؞k=W[SO4 @4 u$ 9r G$a$CJaJ)@ uxF@F u w'$ 9r &dG$Pa$CJaJ $,4<DLT\kx$5AM[o|9_ZWYSRQ.     ab $,4<DLT\kx$5AM[o|     9L9CJYY'3AP] .=IXhv".=gr8CP_nz!0] +JYblv0ALWk   . P \ k y / ^ & X ! Z a k KA \er|  %&23?@LMYZfg|} )*6:000000000000000000000000000000 0 0 0 0 0 0 0 0 0 0  0 00000X00z0z0@0@0@0@0@0@0 000000000000000000000000000000000000000000000000000000000000000000 2*J-r. !$ @++b-r."#%p. & t8IK$?A  PZ9X4X4X4X4X4X4XX4X4X4X4X4X4 !!8bc@)bb((  '\ 8 ,9 ` #" H  # 1o'4H  # $'o'1H  # o'@&H  #  o'Hl  c $V8   l  c $w  l  c $0! l   c $ 0< l   c $ 04& l   c $ \ l   c $ VT l   c $ !] # l  c $ !# l  c $(!}# l  c $!v # l  c $({'OO) l  c $/ p2D4 r  s *6$9 l  c $\ l  c $H!!'# l  c $, . l  c $ ,V. l  c $(,. l  c $ ,v .  l  c $ H!,'.  l  c $ Bp2 D4  TB  C D +'$ +TB  C D 0'$0ZB  S D + ,ZB  S D'$ +'$,ZB   S D . 0ZB ! S D'$.'$0ZB " S Dw +w,ZB # S D +,ZB $ S D +,ZB % S Dw.w0ZB & S D.0ZB ' S D.0TB ( C D<hhTB ) C D!hhTB *B C D  TB +B C D""ZB , S D ZB -B S D\"r . s * .'_,  ZB / S DN*N* ZB 0 S DN*!N* +ZB 1 S DN*X,N*p2ZB 2 S DN*8 N*\B2 3  pB2 4  \p0B2 5  pB2 6  prB 7 6D - -B 8 T?D?"] " "B 9 T?D?""("B : T?D?"}""B ; Z?D?"V-(-B < Z?D?"--B = HDv -H!-TB > C D ( '$( ZB ? S D ( !ZB @ S D'$( '$!ZB A S Dw( w!ZB B S D( !ZB C S D( !TB D C D %'$%ZB E S D # %ZB F S D'$#'$%ZB G S Dw#w%ZB H S D#%ZB I S D#%B2 J  Tp( B2 K   p B2 L  %px'B2 M  L)p +B2 N  0p2B2 O  0\p2B P # l?D?"M3BM3r Q s * Q' ,!  r R s *R' +,X, r S s *S'p2,3 fB T s *DN*3N*6B U HDv "H!"T V C |>'%~ W 6WGHU T$' T X C v*8'0~ Y 6YGTHU N$('* ~ Z 6ZGHdg U#lk& TB [ C Dd8jTB \ C Dd-fB ] s *D-6-fB ^ s *Dc("i(~ _ 6_GfH   l a 0G HJ  r b 6 bG HJ   B S  ?o`WYZ_ab9bH0tab jt`4$`0t _Hlt113450716 _Toc113507000 _Toc113361317 _Toc113507001 _Toc113361318 _Toc113507003 _Toc113361320 _Toc113507005 _Toc113361321 _Toc113507006 _Hlt113355195 _Hlt113355196 _Toc113361322 _Toc113507007 _Toc113361323 _Toc113507008 _Toc192236573 Z Z a a AAeerr}:@ @ @  & & ` ` j j qq{{: @A[fYZ[b'()2345@ABCOPQR\]^_g   ./0<=>?HIJKWXYZghijuv!"#$-./0<@Dghiqrst~89:BCDEOPQR^_`amnopyz{| !"#/]   */4JKLXYZ[abcdegklmnuvwx012@ABCKLMNVWXYjku          ! - 2 3 P Q R [ \ ] ^ j k l m x y z {  ! " $ % ' / Q U Z ^ m n     ) / 0 ? T \ i j k       # $ % ' ( ) R V W X v z { | ~  " Y Z ` b j q r t   "vFI%.038:QZ]dfq}~ &*37@DMQZ^gu} (*5:RV-/ :33s33s3ss33s33s9CI' .=g80]+J0. P :CHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docCHENJZ7D:\method\ z^\08geHr\ {tf[xvzel Yef['Y~061]FU 0200803027.docyxm8F:\Qz{tDe\|T z\{tf[xvzel\ {tf[xvzel Yef['Y~061]FU 020080302.doc H \^`\.H\H^H`\)\^`\.\^`\.4\4^4`\) \ ^ `\.| \| ^| `\. \ ^ `\)\^`\. H         I Z { &3@MZg} :@Ed 9PPPPPPPP,UnknownGz Times New Roman5Symbol3& z Arial;[SOSimSun qhÆ-$ÆC-%"!-!),.:;?]}    & 6"0000 0 0 00000 =@\]^([{  0 0 00000;[2  2q  {tf[xvzel Yef['Y~CHENJZyxmOh+'0  $ @ L X dpxѧоѧCHENJZHENHEN Normal.dotyxm67Microsoft Word 9.0@NSI@@̲/@*u%՜.+,D՜.+,D hp|  GZU" ѧоѧ ĿX 8@ _PID_HLINKSANm-$http://www.cnnewspaper.com/UH!http://www.drcnet.com.cn/(vhttp://www.wanfangdata.com.cn/:/http://edu1.macrochina.com.cn/N]http://www.goldennews.com.cn/%http://elsevier.lib.tsinghua.edu.cn/http://search.epnet.com/M"http://cnlib.lib.tsinghua.edu.cn/ %http://lib.gzu.edu.cn/News.asp?id=36  %http://lib.gzu.edu.cn/News.asp?id=44 %http://lib.gzu.edu.cn/News.asp?id=41 %http://lib.gzu.edu.cn/News.asp?id=42%http://lib.gzu.edu.cn/News.asp?id=40  !"#$%&()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ\]^_`abdefghijmRoot Entry F<o1Table'gWordDocument2LSummaryInformation([DocumentSummaryInformation8cCompObjfObjectPool<<  FMicrosoft Word ĵ MSWordDocWord.Document.89q